Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of eCommerce experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the eCommerce landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sellozo, SmartSites, and Nuanced Media undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in eCommerce and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the eCommerce landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate eCommerce agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific eCommerce needs. Here’s how we assess the various agencies like Sellozo, SmartSites, and Nuanced Media:
Strategic Analysis of Agency Capabilities: We start by examining each eCommerce agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying eCommerce that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact eCommerce campaigns.
Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Client Name Small and Medium Size Businesses United States From $100/hr Min.Campaign Size: Hourly Rate: Min.Campaign Size Hourly Rate Filter Clear all highest to lowest Expert Rating highest to lowest Min. Campaign Size highest to lowest Hourly RateAmazon as an online marketplace has become a juggernaut and Amazon statistics reveal that it has a market share of nearly 10.40%, with over $127 billion in net sales. With over 150 million mobile users, 89% of whom say they are more likely to buy products from Amazon than any other eCommerce site, it is clear that good Amazon marketing must be aimed at both desktop and mobile users. Amazon offers tremendous opportunities to marketers in many niches – your marketplace is literally the world! However, the counter to this increased target market is a comparative increase in competition. When you’re selling on Amazon you compete with the world’s largest retailer (Amazon) and everybody else selling competing products on the marketplace. In many cases, fellow Amazon traders may be selling identical products to your own. Sometimes they may even try to undercut you with counterfeit versions of yours. This makes effective Amazon marketing an essential component of any successful strategy on the platform. And you may not have the time or skill necessary to outmarket your Amazon competitors in-house. Like all paid media, using Amazon's advertising platform isn't necessarily tricky but does require a considerable amount of insight into how their algorithms work, how to target audiences effectively, and how to ultimately generate results. In this blog post, we're profiling a selection of the leading Amazon marketing agencies in the world. They each approach Amazon marketing in their own way and can help you navigate what could be a challenging and costly paid media experience to generate results.
Check out the Top Trending Products on Amazon for 2024 + Free Sellers ToolsBy leveraging their insights and strategies, you can improve your product rankings, increase conversion rates, and ultimately boost your sales.
In a marketplace where millions of products compete for attention, partnering with an Amazon marketing agency can give you a significant advantage. They can help you craft a tailored approach that aligns with your brand’s goals, ensuring that you stand out in a crowded field.
Best for: AI-driven Amazon Ad Optimization
Notable clients: Commerce Canal
Pricing: Flat-fee pricing model, specifics available upon request
Sellozo offers a range of tools to assist Amazon traders to optimize their listings and improve their sales. They have a platform that other agencies can use when managing their clients’ Amazon marketing.
However, Sellozo also performs agency activities itself. US-based Amazon experts use Sellozo’s in-house AI tool to drive their clients’ advertising strategy and business growth.
Their Amazon PPC management specialists deliver effective advertising campaigns, increasing brand visibility and driving sales.
Their work includes dayparting strategies and hourly ACOS data analysis. Precise A/B testing ensures you target the right audience at the optimal times.
Sellozo offers complete campaign management. They help you maximize visibility and drive sales with:
Their PPC Amazon experts launch advanced ranking campaigns to improve organic traffic, reducing your total advertising costs.
Amazon PPC managers optimize budget distribution across campaigns, ad types, and placements, ensuring you get the most out of every dollar.
Commerce Canal is a New York City-based agency providing retail, distribution, licensing, and eCommerce services for over 50 major brands across the world. They have a mission to showcase, protect, and enhance their clients’ products whether in brick-and-mortar stores or online.
They use Sellozo’s tools to provide a variety of time-saving enhancements and optimizations they can use when managing their clients’ products on Amazon.
By using the advanced Ad Automation from Sellozo, Commerce Canal saw PPC sales for some clients increase by over 56% and total sales rise by 61%. Profit increases were as high as 74% for some clients.
In just a few months of use, they had used the Sellozo Optimizer to make over 4 million bid adjustments, discovering 22,000 new keywords and 27,000 negative keywords.
Strategic Approach
Commerce Canal uses the following Sellozo tools when managing its clients’ product listings on Amazon:
BOOST YOUR AMAZON SALES: AI-driven automation platform with optional fully-managed services. All offered at flat-fee pricing without long-term .
CompanySmall and Medium-Sized Businesses
Minimum Campaign Size: On Request Channels Services Data-driven Strategy Development Campaign & Strategy Optimization Keyword Discovery Campaign Dayparting Analytics & Reporting Minimum Campaign Size: On Request
BOOST YOUR AMAZON SALES: AI-driven automation platform with optional fully-managed services. All offered at flat-fee pricing without long-term .
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Best for: Amazon ads
Notable clients: Mind & Body Health Center, Chicago WaterMark
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites offers a range of digital marketing services, all specifically tailored for eCommerce businesses. It is an Amazon Ads Verified Partner and offers advertising solutions to help you find, attract, and engage millions of Amazon users at every stage of their journey.
They can manage your Amazon PPC ads for you – handling your Sponsored Product, Sponsored Brand, and other Amazon marketing activities. They emphasize that by utilizing display, video, and custom ads to promote your brand across the Amazon platform, you can drive users directly to your website.
SmartSites’ PPC marketing team can handle all aspects of your Amazon ads management, from helping you lower your ACoS (Advertising Cost of Sale) to planning and developing a brand-centric experience, to utilizing data-driven strategies to increase market share and sales.
Moving Up Garage Door Company is a leading source of garage door information, know-how, and products. They have a large selection of in-stock products for all brands. Their mission is to provide every customer with a fast and hassle-free experience with their garage door.
The company wanted to take its online presence and ad campaigns to the next level. The garage door industry is competitive – a highly fragmented industry. So, Moving Up Garage Doors Co. knew it had to stand out better from the competition, making its eCommerce more user-friendly and intuitive to increase conversion.
In addition, several mobile optimizations were needed to create a fully functioning, responsive website. Although this is not an Amazon example, the agency presumably uses many of the same techniques when running Amazon campaigns for its clients.
The results of the Moving Up Garage Door Company campaign were impressive. It resulted in:
Strategic Approach
SmartSites switched Moving Up Garage Door Company to an automated bid strategy to capitalize on Google’s machine learning and increase return on ad spend and conversions.
They then reviewed their client’s website, redesigning key pages to engage users and increase time on site.
SmartSites created detailed and granular ad campaigns that assigned an ad group to each product to analyze and compare product performance. They implemented numerous bid adjustments for demographics, locations, devices, and time.
Hat Heaven is family-owned and operated. Their brick-and-mortar store has been in the same South Bronx neighborhood for over 30 years. With the addition of a web store, they wished to deliver the same Hat Heaven aesthetic into the hands of customers across the globe.
They offer a wide range of uniquely inspired caps, with some of their products unable to be found anywhere else in the world. They predominantly sell caps covering US sporting codes, with the website having categories for MLB (American League and National League), MiLB, NFL (AFC and NFC), and NBA (Eastern Conference and Western Conference).
After feeling dissatisfied with another agency, Hat Heaven came to SmartSites to maintain and improve the SEO and PPC of their eCommerce site.
SmartSites set out to increase conversions from organic traffic leads. They were certainly successful with this. Key results included:
Hat Heaven went from seeing 1,000 site visitors a month to over 10,000.
Strategic Approach
SmartSites carried out a series of improvements for Hat Heaven relating to eCommerce, SEO, and PPC.
To assist with SEO, they created a fun blog, using an editorial calendar. They embedded product links in blog posts to increase conversions. To help the success of this, they ran a link-building campaign to increase search rankings.
They then integrated the management of search, shopping, and remarketing campaigns to increase return on ad spend.
Finally, SmartSites implemented video marketing to build brand awareness and drive traffic to Hat Heaven’s site.
Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core e.
CompanySmall and Medium Sized Companies
Minimum Campaign Size: $1.000+ Channels Google Ads Microsoft Advertising YouTube Advertising Services Ecommerce SEO Ecommerce PPC Email Marketing Ecommerce Development Shopify Marketing & Development Magento Marketing & Development Woocommerce Marketing & Development Minimum Campaign Size: $1.000+Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core e.
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Best for: Amazon strategy and PPC services
Notable clients: Krush Kandy, Seat Covers Unlimited, Unisox
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Nuanced Media is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. They work with 7-figure sellers and some of the top brands on Amazon. They have been featured on BuzzFeed, CNBC, ModernRetail and more.
The agency’s process begins by analyzing a new client’s existing campaigns, establishing best practices, and focusing on getting their Total Advertising Cost of Sale (TACoS) down. They then focus on refinement and return on investment.
Lunt Solar Systems is the largest producer of solar telescopes in the US, with a state-of-the-art manufacturing and sales facility in Arizona. They are responsible for the design, fabrication, assembling, and personal testing of solar telescopes and solar filters.
They came to Nuanced Media to help them launch and optimize an Amazon campaign targeted at the 2017 Solar Eclipse. They were anticipating moving 5-7 million eclipse products in a 30-day window, which created a unique set of logistical challenges.
The initial goal was to drive $5 million in gross revenue on Amazon with a direct spend of 9% or less. They exceeded this by a considerable margin, with a final result of $18 million+ in gross revenue and a direct advertising spend of less than 1.8%.
Strategic Approach
Nuanced Media worked with Lunt Solar Systems to determine the potential distribution methods including Mall Kiosks, Brick and Mortar distribution, direct distribution, pick-and-pack shipping partners, and other options.
Amazon was an obvious channel, but Nuanced Media had to work out the challenges of sales and distribution on the platform, knowing everything had to be organized well to work within such a short timeframe. In addition, they needed a system to deal with counterfeit competitive products.
Lunt advertised heavily on Amazon. However, Nuanced Media also had to put together a concrete off-Amazon strategy to increase product sales, establish additional credibility, and drive brand awareness.
They also executed a brand protection strategy involving Brand Registry enrollment, monitoring listings rigorously, educating consumers about authentication, and collaborating closely with Amazon to remove counterfeit products swiftly.
The agency carried out an in-depth analysis of offline and online strategies to identify the best opportunities. Where relevant, they modified existing campaigns to spotlight the most effective product variation and created Defense and Offense campaigns.
True Citrus provides natural citrus-based products like drink mixes, flavor enhancers, crystallized citrus packets, and lemonades. They offer convenient options without artificial additives to enhance hydration.
The company approached Nuanced Media because they were dissatisfied with their previous agency’s lack of proactiveness and overall performance on Amazon.
True Citrus felt their existing Amazon campaigns were disorganized, targeting irrelevant keywords, leading to significant wasted spend.
They came to Nuanced Media for a mixture of Amazon vendor account optimization, Amazon seller account management, Amazon PPC advertising, and Amazon DSP advertising.
During the first year of the partnership, Nuanced Media’s PPC efforts not only met but exceeded sales targets by an impressive $2,300,000. With the Return on Ad Spend (ROAS) of 5X, their campaigns showcased efficiency and effectiveness. In addition, they were able to slash wasteful spending by $200,000 compared to the previous agency’s efforts.
Strategic Approach
Nuanced Media took a two-pronged approach to this campaign:
Their PPC efforts were finely tuned to focus on highly relevant terms, aligning ad spend with precise targeting to reach the target audience effectively. They also proactively engaged competitors with similar products, maintaining PPC efficiency and strategically positioning the client within the market.
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so.
CompanySan Diego, Phoenix, Tucson, Chicago, and Philadelphia
Businesses of all sizes
Minimum Campaign Size: $1.000+ Channels Services Amazon Ad Management PPC Management eCommerce Marketing PPC Management and Optimization Product Launch Strategy and Consulting Advertising & AMS Management Product Page Optimization Amazon Demand-Side Platform Amazon Account Management Amazon Creative Services Minimum Campaign Size: $1.000+
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so.
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Best for: Amazon PPC
Notable clients: Superior Plastics, J&B Electrical, Aeon Systems
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Thrive offers a wide variety of digital marketing, web design, social media marketing, eCommerce marketing, reputation management, and Amazon marketing services.
They can assist you in multiple ways on Amazon, from Amazon Account Management (maximizing your Amazon budget to give you the most ROI) to Amazon Listing Optimization (enhancing your Amazon product descriptions and images) to helping solve problems, acting as an intermediary and handling your appeal, should you suffer an Amazon Suspension Notice .
Seismic Audio sells a range of unique speaker cabinets and music-related gear at affordable prices. They are an Internet-based pro audio company with a strong presence on Amazon.
Initially, Seismic Audio partnered with Thrive to strengthen its Amazon marketing strategy. Before the partnership, the client produced approximately 14,000 monthly unit sales. They tasked Thrive with improving their daily sessions, pageviews, and monthly sales.
Two months into the Amazon advertising campaign, Thrive’s efforts resulted in a 26% increase in sales volume, a 23% increase in total units ordered, and a 21% increase in Amazon product listing pageviews. They were able to reduce the client’s advertising cost of sale (ACoS) by 40%.
Strategic Approach
Thrive set up integrated Amazon advertising and SEO campaigns for Seismic Audio.
They performed in-depth site audits and industry analyses to gain a better understanding of the client’s campaign direction. After thorough research, Thrive focused its marketing efforts on optimizing each product listing with relevant, high-performing keywords.
Thrive finished a complete overhaul of the product titles, description bullet points, keywords, and images for more than 2,000 products.
Thrive’s online marketing specialists set up promotional ads, such as coupons and BOGO (buy one get one), to convert more visitors into customers.
Off-Amazon, Thrive also managed the client’s branding, parent/child product relationships, pricing optimization, in-stock monitoring, and search engine optimization (SEO). They performed extensive keyword research, on-page and off-page optimization, site audits, link analyses, guest blogging, and content syndication.
Thrive also launched a pay-per-click marketing campaign to explore new opportunities for increased revenue.
Image 3D sells retro Viewfinders with the capability of making custom reels featuring your photos. They have both an online store and an Amazon Store.
The company reached out to Thrive because it hadn’t previously engaged in Amazon advertising. At this stage, the company only generated 320-350 unit sales per month.
Thrive’s main goal was to increase the client’s daily sessions and pageviews. They wanted to optimize Image 3D’s Amazon product listings with a unique set of high-performing keywords.
Its Amazon strategy led to a 350.26% increase in sales volume, a 452% increase in unit conversions, and a significant decrease in the Amazon advertising cost of sale (ACoS) of 40%. Later social media and email campaigns added additional site traffic, new users, sales, and more.
Strategic Approach
At the start of the process, Thrive’s digital marketing specialists performed a complete account audit, business review, and competition analysis to get a better understanding of the client’s position in the Amazon marketplace. They set KPIs for the campaign.
Thrive then revamped the client’s Amazon page, starting with its product titles, keywords, description bullet points, and images. They ensured each product listing looked professional, informative, and engaging.
The agency then launched several advertising campaigns. Their pay-per-click marketing team created both automatic and manual campaigns to provide a good mix of exposure throughout the day and increase the client’s sales. Alongside this, they set up promotional campaigns such as coupons and BOGO (buy one get one), scheduled based on customers’ buying journeys, to attract more leads and sales.
As well as the Amazon advertising, Thrive’s social media team set up a social campaign in the lead-up to the COVID-affected 2020 holiday season. They began this early (in September) to counter the extended shipping times caused by COVID-19.
Finally, after the successful launch of the Amazon marketing campaign, the client extended its partnership with Thrive to give email marketing assistance.
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
